$1M grants program launched to showcase food and beverage producers in regional Victoria

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The Victorian government is calling on regional bodies to apply for the $1 million Regional Activation Grants Program, an initiative to showcase the local food and beverage producers in regional Victoria. 

Grants of up to $70,000 are available for regional tourism boards, food and fibre groups, and regional entities that seek to hold local events that will highlight local food and beverages in the regions where they are produced.

The program aims to highlight the quality of food and drinks produced across regional Victoria and to connect local producers and manufacturers with local consumers. 

Minister for Agriculture Ros Spence announced the first round of grants under the program today. 

“We’re empowering local producers to promote Victoria’s wonderful variety of locally sourced food and drinks and celebrate the unique stories behind every product,” Minister Spence said. 

“These grants will help foster a rich appreciation for Victorian produce and encourage consumers to shop in their local region and build a connection with local producers.”

Events held under the initiative may include farmers’ markets, immersive food and beverage festivals, or collaborative tasting sessions. 

In a media release, the Victorian government said the grants aim to support greater appreciation for locally sourced products and bolster the community’s connection with the creators behind the goods they value and enjoy. 

Businesses involved in the program will also have their products showcased on the Vic Grown website. It will serve as a comprehensive hub that highlights diverse producer profiles and offers insights into the stories behind local products. 

Victoria’s agricultural industry injects more than $20 billion into the state’s economy annually. 

The state also reigns as Australia’s biggest producer of dairy, sheep meat, horticulture for human consumption and more, with many of the products available locally.

Applications for the grant will be accepted until 16 February. For more information about program eligibility and guidelines and to apply, visit agriculture.vic.gov.au.