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To build a brand today, Australian manufacturers must put their online customers first

At an unprecedented scale, consumers are heading to the digital sphere to complete sales. The COVID-19 pandemic has undoubtedly upended the customer-manufacturer dynamic in ways we’ve never witnessed before.

To gain speed in the new normal, Australian manufacturers must be forward-thinkers

As online sellers become more sophisticated in their marketing strategies, the market competition in the marketing sector is becoming increasingly unforgiving to slow adapters. As the adage goes: failing to plan is planning to fail. 

To reinvent the wheel amidst a crisis, Australian manufacturers must go direct-to-consumer

The coronavirus pandemic forced B2B buyers and sellers to curtail physical efforts. But it also opened a whole new world of business opportunities for those willing to make the radical, digital leap.

To seize post-pandemic opportunities, Australian manufacturers must look at going ‘headless’

The recent signing of the RCEP trade agreement is a true win for Australian manufacturers – particularly as we emerge from the pandemic. It also presents interesting new opportunities for services. As Aussie manufacturers increasingly go direct to consumers, they’re looking more closely at the types of services they could offer as part of new go-to market strategies and revenue opportunities.
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